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POCKET

STUDENT PROJECT         2017

Pocket is a line of products that bring customer data to small business owners through computer vision and IOT devices/services. Small businesses that thrive on human experiences will soon be threatened by the convenience and speed of automated intelligent technology. Rather than succumbing to automated technology, we see an opportunity to use that same tech to create a more personalized customer experience while still retaining the element of convenience.

Every business owner we spoke with talked about how their business started out small and grew as it succeeds. In some instances, the business owners started their business in the garage of their own homes. From opening a shop at the farmer’s market to food trucks, we saw an opportunity to create an ecosystem the scales with the business needs.

CAPSTONE PROJECT COLLABORATION WORK WITH JUSTIN BABIKIAN.

 

At the center of an excellent experience are humans. When we grow and explore technology like automation or artificial intelligence, we forget that the impact isn’t just currency but rather people.

We spoke with small business owners and entrepreneurs from various business categories such as photography, food & beverages, cosmetics & beauty, freelance, florist, and mobility. Each person we spoke to has had to adapt or have been greatly impacted by online platforms and services. While they see technology helping them such as services like Yelp, concerns around automation such as Amazon GO or self-service kiosk weighs on their minds about how the future of brick and mortar stores will shape in the future.

SCALING

Every business owner we spoke with talked about how their business started out small and grew as it succeeds. In some instances, the business owners started their business in the garage of their own homes. From opening a shop at the farmer’s market to food trucks, we saw an opportunity to create an ecosystem the scales with the business needs.

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POINT-OF-SALE (S)

The first tier is designed for the “on the go” businesses such as food trucks, farmer’s markets, pop-up shops, and at home businesses. The device is connected to any smartphone, tablet, or computer. The hardware comprises of a card reader, NFC reader, and a screen that shows the customer the total amount required to pay. Embedded next to the screen is a camera that is used to do facial recognition payment.

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POINT-OF-SALE (L)

The next tier advances the first unit into a new point-of-sale designed for countertops and traditional brick and mortar stores. This point-of-sale can be used as a kiosk allowing the customer to check out without needing an employee to be behind the table.

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VISION (C)

The first set of accessories are security cameras that use computer vision to help track the number of customers and what area of the store they are populating. Hung above the ceiling like a pendant, the security cameras can match the store’s aesthetic brand. The cameras can also be positioned sitting on a countertop allowing the user to train the system to recognize simple products that will allow the point-of-sale to automatically scan and check-out.

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VISION (S)

These handheld scanners are often necessary to not only help scan products for payment but also to quickly scan inventory. They use an e-ink display to help with different ambient lighting as well as keep the device’s energy requirement low.

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+ PROCESS

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